According to Steve Gibson, CEO of Righthaven, Copyrights are the biggest assets in the world of journalism. So he’s buying them, then suing anyone who re-hosts the articles on their blog or website. His business model essentially is to use the threat of statutory damages, up to $150,000 per willful infringement, to force bloggers and other online sites to settle for a fraction. A Google search for Gibson’s company reveals a torrent of litigation against various entities, ranging from marijuana legalization group NORML to the conservative blog Free Republic, though there doesn’t seem to be a website for the group as of yet.
This strategy echoes that of U.S. Copyright Group, a coalition of independent movie producers to enforce their P2P lawsuit claims, though the infringements vary significantly. For Righthaven, they are targeting the wholesale plagiarism of online news content from for-profit media outlets. According to Gibson in an article from Wired Magazine, there are, “millions, if not billions, of infringements out there”. While going after publishers who re-post content is a valid claim for a right holder to pursue (especially if the blog is making money off content they did not create), using the Copyright Act to intimidate those who utilize RSS feeds or other forms of linking is more dubious. Mediapost.com ran a story in March pointing out Rightshaven is suing without even following the §512(c)(3) DMCA take down procedures, simply making its demand to settle or go to Court. This is likely a cost-saving measure designed to avoid spending more in legal fees than it makes in settlements, unlike the RIAA.
The issue here arises in light of cases such as Arriba Soft, Perfect 10, and the recent Google-Viacom dispute: at what point does using content published somewhere else infringe on those rights, and what is sufficient to avoid liability? Arribasoft and Perfect 10 both stand for the prospect that deep linking, where content from one site is displayed as a link on another, is protected Fair Use. Specifically, the Court in both cases relied on the highly transformative nature of the link combined with the relatively marginal market harm caused by the linking. Google recently had a summary judgment granted in its favor in a case brought by Viacom over content on YouTube, where DMCA take down procedures weighed heavily in a finding that Google did not infringe on Viacom’s Copyrights. So, in these cases, where a blogger merely links to a case should be distinguished from one who copy-pastes content from another site without proper quotations or citations. It is unclear if this distinction is part of Righthaven’s plan.
So, is Righthaven merely being brazen in their approach, or just economic? Practices such as this are an effective way of enforcing rights online when done right (by respecting the various rights and defenses available to using other people’s content). When not done right, it makes for good litigation. However, in the context here, the combination of a deep pocked and strong philosophical conviction makes decreases the odds of anyone mounting any serious defense in Court.