Trademarks, Antitrust, and the Dreaded Vulvuzela: How the World Cup is Affecting the Business of Law
For the past three weeks the eyes of the sporting world have been focused on South Africa, as the 32 top national teams battle in the World Cup finals. The U.K.’s Guardian reports that the tournament has provided attorneys in the host nation with a windfall of business opportunities. Most of the work is related to the registration and enforcement of FIFA’s trademark portfolio. Soccer’s governing body is highly concerned with enforcing its trademarks and preventing the sale of pirated and knock-off merchandise during the tournament. In addition to the upswing in IP-related legal work, attorneys are anticipating a surge in criminal cases and insurance claims as close to four million visitors descend on the country. The report also noted that the government has undertaken an investigation of some of South Africa’s airlines for violations of competition laws. Specifically, the companies are accused of colluding to install artificially high fares during the tournament.
And then there are the vuvuzelas, the small horns responsible for the continuous drone that has annoyed spectators and players alike since the opening kick. Attorneys in South Africa are readying to tackle countless tort claims seeking damages for hearing loss caused by the trumpets. Those racing to lock up trademark and patent rights in the instruments may find themselves already out of luck. A search of European Community’s trademark database reveals that a German company registered the mark in February 2010. On the other hand, the South African company who applied for protection in the U.S. in 2005 abandoned it in 2008. Potential patentees may have an easier time taking advantage of vuvuzela fever. A search of the U.S. patent database did not reveal any patents or published applications for an embodiment of the instrument. As the tournament continues into its knock-out stages, the work for attorneys is not likely to show signs of slowing down anytime soon.
Thursday, July 1st, 2010


