Law Firm Jones Day Leverages Trademark Suit Against Real Estate Site to Define Their Linking
Blockshopper, a new real estate news site using public housing records, twice posted stories about lawyers from Jones Day. The stories detailed home purchases by the lawyers, and linked directly to their biography pages on the firm’s website. The firm repsonded by demanding that the site take down the news items. When Blockshopper refused, Jones Day sued to have the stories taken down on a theory of trademark infringement and dilution. The links, Jones Day argued, diluted the Jones Day brand identity and confused consumers into thinking Jones Day was associated with Blockshopper.
The district court denied a request from the EFF and other organizations to file amicus briefs, and granted an injunction against Blockshopper. As a result, Blockshopper has decided to settle. The terms of the settlement require that the site now seperate the name and the link. The actual changes required by the settlement are almost irrelevant compared to the bizarre use of a trademark legal theory to control website formatting for something only tangentially related to the legal field.
Tuesday, May 12th, 2009


